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Power BI DAX Complete Beginner's Tutorial

Power BI DAX Complete Beginner’s Tutorial: What, Why, and How, Best with 5 Uses Cases

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  • Post last modified:June 17, 2025
  • Reading time:13 mins read

Power BI DAX: The world of technology moves fast—Data Analytics, Programming, and Computer Science are no longer niche skills but essential tools for career growth. Whether you’re a student grappling with complex concepts, a professional looking to stay competitive, or a business leader aiming to future-proof your team, mastering these disciplines can open doors to new opportunities.

Get a custom Power BI dashboard with advanced DAX & Power Query for powerful insights. Transform your data into actionable visuals today!

But where do you start? How do you move from theory to real-world application? With over 28 years of experience in tech education, I’ve seen firsthand how structured, hands-on learning can bridge the gap between knowledge and success. From Data Structures & Algorithms to AI-driven analytics, the right training doesn’t just teach—it transforms.

In this post, we’ll explore how building expertise in these high-demand areas can accelerate your career—and how to do it effectively.

Power BI DAX
Power BI DAX Complete Beginner’s Tutorial

What is Power BI DAX?

DAX (Data Analysis Expressions) is the formula and expression language used in:

  • Power BI
  • Excel Power Pivot
  • SQL Server Analysis Services (SSAS)

It helps perform calculations, aggregations, and custom logic on data models.

⚠️ DAX ≠ Excel formulas
DAX is context-aware, highly efficient, and works directly within the data model layer.

Why Use DAX?

Without DAX, Power BI is like a luxury car without an engine. You can load data and make visuals, but with DAX, you can:

  • Create custom KPIs (Key Performance Indicators)
  • Design dynamic dashboards that adapt to filters/slicers
  • Build advanced business logic
  • Perform time intelligence like YTD/QTD/MTD
  • Rank, segment, and group data in meaningful ways

Where is DAX Used in Power BI?

Usage AreaWhat It DoesExample
MeasuresCustom aggregations (KPIs, totals, ratios)Total Sales = SUM(Sales[Amount])
Calculated ColumnsAdd new columns based on row-wise logicFullName = Customers[FirstName] & ” ” & Customers[LastName]
Calculated TablesGenerate filtered/virtual tablesTop5Products = TOPN(5, Products, [Total Sales])
Row-Level SecurityCustom logic for user access to specific dataUserAccess = [Region] = USERNAME()

Read also: VLOOKUP vs DAX LOOKUP: A Complete Guide with 3 Best Examples

VLOOKUP and DAX
VLOOKUP and DAX

DAX is All About Context

1. Row Context

Applies to each row in a table, just like Excel.
✅ Used in calculated columns
Example:

TotalPrice = Sales[Quantity] * Sales[UnitPrice]

2. Filter Context

Comes from slicers, visuals, or CALCULATE()
✅ Used in measures
Example:

East Sales = CALCULATE(SUM(Sales[Amount]), Region[RegionName] = “East”)

Real-World Use Cases of DAX

✅ Use Case 1: Sales KPI

Problem: Show “High Performer” where sales > ₹50,000

Performance = IF(Sales[Amount] > 50000, “High”, “Low”)

📈 Use in: Conditional formatting, data labels, KPI cards


Read also: 4 SQL JOINs Explained Visually (With Real-World Examples) Best Guide for SQL Join

✅ Use Case 2: Sales by Product Category with Dynamic Filter

Sales by Category =

CALCULATE(SUM(Sales[Amount]),

          Products[Category] = “Furniture”)

🔍 Use in: Visuals filtered to one category without user slicer


✅ Use Case 3: Time Intelligence – YTD Sales

YTD Sales = TOTALYTD([Total Sales], Calendar[Date])

📆 Use in: Line charts, time trend dashboards


✅ Use Case 4: Rank Top Products

Product Rank =

RANKX(ALL(Products), [Total Sales], , DESC)

🏆 Use in: Top N visuals, leaderboards


✅ Use Case 5: Dynamic KPI Selector using SWITCH

KPI Selected =

SWITCH(TRUE(),

   KPITable[Selection] = “Total Sales”, [Total Sales],

   KPITable[Selection] = “Profit Margin”, [Profit Margin],

   KPITable[Selection] = “Units Sold”, [Total Units]

)

📊 Use in: One slicer for multiple KPIs


Read also: 7 Hidden Excel Tricks That Will Save You Hours of Work

Key DAX Functions You Must Know

FunctionWhat It DoesExample
SUM()Adds column valuesSUM(Sales[Amount])
CALCULATE()Changes context of a calculationCALCULATE([Total Sales], Region = “West”)
FILTER()Creates filtered tables (used in CALCULATE)FILTER(Sales, Sales[Amount] > 10000)
ALL()Removes filter contextCALCULATE([Total Sales], ALL(Products))
IF()Logical branchingIF([Sales] > 10000, “Yes”, “No”)
SWITCH()Cleaner alternative to nested IFsSee above KPI example
RANKX()Ranks values over a tableSee product rank example
TOTALYTD()Year-to-date aggregationSee YTD example
DIVIDE()Safe division (avoids divide-by-zero)DIVIDE([Total Sales], [Units Sold])

Common Beginner Mistakes

❌ Using CALCULATE() without understanding filter context
❌ Using calculated columns when measures are needed
❌ Forgetting to mark the date table for time intelligence
❌ Writing long DAX without VAR (variables)


🛠️ Practical Example: Creating Your First Measure

Goal: Calculate total revenue
Step-by-Step:

  1. Go to the “Sales” table
  2. Click “New Measure”
  3. Paste this:

Total Revenue = SUM(Sales[Amount])

  1. Drag this into a card visual → Done ✅

🧩 Practice Challenge

Create a measure that calculates sales for only “Delhi” region.

Delhi Sales = CALCULATE(SUM(Sales[Amount]), Region[RegionName] = “Delhi”)

Then create a measure to show:
“High” if Delhi Sales > ₹1,00,000, otherwise “Low”

Delhi Performance = IF([Delhi Sales] > 100000, “High”, “Low”)


Power BI DAx

💡 Power Tips for Mastering DAX

🔸 Use VAR to simplify long DAX

Profit Margin =

VAR Profit = [Total Sales] – [Total Cost]

VAR Margin = DIVIDE(Profit, [Total Sales])

RETURN Margin

🔸 Format your DAX: Improves readability
🔸 Always test with sample visuals
🔸 Use DAX Studio to analyze performance


✅ Summary: Why DAX Matters

FeatureWith DAX
AggregationsCustomized & flexible
Time-based logicSimple with YTD, MTD, etc.
Advanced filtersUse CALCULATE + FILTER
Dashboard interactivityDynamic KPIs, top N, slicers
PerformanceEfficient calculation model

Khurshid Anwar

I am a computer science trainer, motivator, blogger, and sports enthusiast. I have 25 years of training experience of Computer Science, Programming language(Java, Python, C, C++ etc).